Events Strategy

In the current ‘COVID climate’, engagement is more important than ever to support Health Care Professionals, but in a way that is not only compliant and safe but convenient for them and their schedules.

Just because we can’t meet ‘in person’ does not mean events are not viable… it just means you need to pivot into webinars, Virtual Congresses and Hybrid opportunities. Elementary Events can help…

Here at Elementary Events, we have built up years of in-house pharmaceutical experience, taking brand plans and building comprehensive ‘event calendars’ to compliment the business strategy. Make elements of your brand plan come to life! Being visible, a product or company is so important…

Building a broad calendar of events to interact with various audiences takes time and experience. Knowing the best Congresses and conferences to invest in, best times of the year to hold certain events, and most importantly the timescales required to deliver such events. This is where our knowledge in pharmaceutical events and delivery comes in handy! Leave us to deal with the headaches of deadlines and juggling timescales!

Trying to attract more pharmaceutical companies or Healthcare providers to your event? Our background is ‘in-house’ pharmaceuticals and we have a grasp on what pharmaceutical companies and healthcare providers look for when looking to sponsor or attend a third party event. We can advise on sponsorship packages, timelines to consider and elements to add to your event to make it more appealing to attend.

Are you looking to grow your event and need some guidance? Or are you not reaching your target attendee/sponsorship numbers and would like to see how you can increase this? We can undertake an Event MOT to see how we can help.

Areas we have previously worked in, include Neurology, Cardiology, Rare Diseases and Oncology.

Good planning without good working is nothing. ~”Dwight D. Eisenhower If you do not know where you are going, every road will get you nowhere”~ Henry A. Kissinger

What Our Clients Think

Gail initially came into the organisation to cover and lead the Events and Congresses area of the business and did a great job organising and delivering several very large events for us, whilst we were looking to recruit the permanent role. I then brought her back to the organisation to help on ToV where the processes required a significant overhaul. She did a brilliant job both in helping to project manage the re-design and structure the process, added significant insight from her prior experiences across other Pharma companies, and then led the consolidation of data and submission. I would highly recommend Gail as an experienced, self-starting and committed project manager, with very strong Pharma, ToV and compliance knowledge and experience. I am sure we will be bringing her back soon to support on other topics! 

Adam Pateman, International Finance Director 


I have worked with Gail for several years as contractor working on many international pharmaceutical exhibition / symposium projects. Working with Gail was always a pleasure due to the excellent project management and attention to detail in the briefing, design process and delivery of the projects.   It’s great to work with people that have a great work ethic and skill level that make collaboration fun and rewarding as well as having the decision making and logistical understanding to keep the projects on track, budget and overcome the inevitable challenges 

Director, Sun Creative Group


Have now worked with Gail for over 4 months to support uploading, anchoring and managing materials in Veeva. In that time, she has consistently shown herself to be professional, meets deadlines, works independently, always asks if something is not clear and is very pleasant to work with. She is excellent working on Veeva, and always uses her initiative when a new situation arises. She is prepared to work unsociable hours if the client’s work demands it – always with a smile. I would highly recommend working with Gail. 

Melanie Martin, A-Z Medical Writing Ltd


Gail worked for me, managing a variety of virtual events for our healthcare professional members across the year. I was very pleased with her work; she quickly got up to speed with our organisation, she worked independently without needing much input from me and sensitively handled our stakeholders. I also enjoyed working with Gail – she got stuff done and had a great sense of humour – the perfect blend for an events pro! 

Abby, Director of Membership & Marketing, at Faculty of Sexual and Reproductive Healthcare of the Royal College of the Obstetricians and Gynaecologists